POP- Point of purchase is a form of in-store marketing, a focal point to assist you in suggesting product add-ons or up-selling customers.
Concept:-
“Oreo well” -
Oreo is always shown with milk as per their tagline or can be said ,ritual ““Twist, Lick and Dunk” , The concept of this point of purchase shows the Oreo biscuit in a form of well full of milk, its shows the purity and goodness of milk and its nutrition towards the customer.
MOCK UP MODEL
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